Friday, June 15, 2007

Should I Shop Online Or Offline? A Shoppers' Guide

by: Steve Hawker
I went shopping with my wife the other day, to a British city centre nearby. My ordeal lasted ten hours. During many idle moments, I compiled this rough guide for shoppers who are unsure whether to shop online or offline in future.

I decided that shoppers SHOULD shop offline, at a nearby shopping centre, if they:

* Enjoy getting up early, to drive through slow-moving traffic and secure cheap parking places.

* Aren't too worried if their parked cars are scratched or bumped anonymously whilst they're out shopping.

* Thrive outdoors in the British climate, and are impervious to rain, hail, snow, wind, heat, frost, fog etc.

* Welcome walking from shop to shop, to find what they or their partner needs, at the best prices.

* Don't panic when their partner says that s/he wants to try an eighth store for a 'special something'.

* Like driving and/or walking back to stores, if goods are faulty, the wrong size or they forget something.

* View the carrying of heavy plastic bags, which slice into their hands, as a form of exercise.

* See avoiding pickpockets, thieves and robbers as a bit of 'sport' too.

* Tolerate sinister young men with a taste for beer, lurking in boisterous groups on street corners.

* Humour young parents with 4x4 buggies and/or unruly, unrestrained toddlers that scream loudly.

* Think retired people should only go shopping at the weekends and in the evenings, at the same time as people who work.

* Believe wide friends have the right to amble slowly side-by-side, in ways that block pavements and passageways.

* Don't mind being buffeted by other hungry shoppers, also trying to secure tables at eating outlets.

* Shrug-off the astronomic prices in shopping centres, for snacks and drinks of indifferent quality.

* Enjoy dodging cars, vans and lorries, and feel they belong in city centres during shopping hours.

* Think that second-hand cigarette smoke and vehicle fumes add a 'certain something' to shopping.

* Relish sharing strangers' viruses, bacteria, body odours, exotic language, odd habits etc.

* Are tolerant of shop assistants' occasional bad manners, surly behaviour and incompetence.

* Like queuing, smelly toilets and litter, and/or removing dog mess and chewing gum from shoes or buggy wheels.

* Enjoy finding quiet spots in otherwise confined, crowded and claustrophobic public spaces.

* Think graffiti really is an art form, and smile when shop maintenance goes unattended for weeks.

* Shrug their shoulders if shops open only when it's convenient for owners, staff (and politicians).

* Remove carefully the flyers left furtively under their windscreen wipers whilst parked and read them avidly later.

I could go on but, if you identify yourself with most of these phenomena, then you probably should shop at a shopping centre nearby. If, like me though, you find many of them irksome, you might consider shopping online instead next time!

About The Author

Steve Hawker is a partner at http://www.ehawker.co.uk E-mail him at: info at ehawker.co.uk © Steve Hawker 2005. All rights reserved. This article must be reproduced in its entirity, including this biography.

How To Get Even With Starbucks!

by: Craig Garber
I am not a patient man.

Nor am I overly devious.

So although I haven't personally experienced the following hijinx, I have watched a guy I know go through this ritual, several times.

Plus, I hate Starbucks coffee. It's way too "acidy" and expensive for me. It's not that I'm a cheapskate, not by a longshot -- I just struggle with paying $3 bucks a cup for bad coffee.

I'm much more of a "Dunkin' Donuts" kind of guy.

Anyway, there are 2 proven ways of "beating" Starbucks out of your daily cup of coffee.

Today I'm going to tell you one of them.

And like I said, I haven't seen this done HUNDREDS of times, but I have seen it done at least twice, and my buddy's reassured me he's pulled this stunt, at least 25 or 30 times.

What you do is, you go into Starbucks and order your coffee or your latte or whatever else it is you like to drink -- preferably earlier on in the morning -- and you pay for it using a $100 Dollar bill.

Most of the time, they either will not be able to make change for you, or they simply aren't allowed to take large bills, and what'll happen is...

Your coffee will be free!

Not a marketing tip, but judging from the lines I see at literally every single Starbucks I pass...

A valuable... piece of information... nonetheless!

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

About The Author

Craig Garber is America's Top Direct-Response Copywriter. Subscribe to his FREE daily controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com

The Food Pyramid

by: Bob Wood
Just a few calories ago, the government revised the food pyramid. You can see it at http://www.mypyramid.gov/

It has a snazzy new logo with a stick figure dashing up the Steps To a Healthier You on the side of the pyramid. It’s supposed to be in better tune with our complicated modern life, the latest Scientific Thought, and reflect a customized pyramid which better fits our lifestyle, not that there’s anything wrong with that. They have an animation, a mini-poster for the art-impaired, and, “a wealth of ideas to help you get started to a healthier diet.”

In better tune – with modern life? Then why a pyramid? Isn’t that Egypto-elitist? Doesn’t that perhaps reflect a suspect cash infusion from the travel industry? How many people will EVER run up a pyramid? And if they do, why aren’t they carrying a six pack of bottled water? “Water, the Almost Food.” Because the water lobby is weak, that’s why.

See, that’s what’s wrong with government – no big thinkers. All around us we see sellouts and commercialization: Product placement; Endorsements; Co-promotions; Synergism! But does the government see this? Noooo. Instead of cribbing money from this or that entitlement program, why not some good old entrepreneurship in our leadership! What do you think McDonalds would pay to have that stickfigure run up the GOLDEN ARCHES?

But I wonder if the department of food thought this through? There could be a stickfigure of a mom in a stick minivan (note: sell van logo) or a guy carrying a laptop (note: sell computer logo) racing to catch a train (note: place Amtrak logo), while talking on his cellphone (note: sell cellphone logo). Boggles the mind, doesn’t it? THINK of the monetization possibilities which could all go to reducing the budget deficit!

And while we are free-thinking here, why not go wild and sell advertising space on the one, five and ten dollar bill? Some court is going to strike down In God We Trust anyway. Consider: “Reach Out and Touch Someone – AT&T.” Wouldn’t they pay a billion for umpteen gazillion impressions? And here’s the best part – those bills have a limited lifetime. The treasury is ALWAYS taking old worn out ones out of the supply and printing new ones. How many OTHER advertisers would wait in LINE? What do you think Target would pay to replace that odd eye and triangle with the Target logo bullseye? And why show an old building on the rear of the $10? Why not show the latest Las Vegas resort? Keep the Eagle. What do you think PETSMART would pay for a little banner?

But back to the Food Pyramid. Why not monetize “calories”? What would McDonalds pay to change the word to “McNutrients?”

Of course, we’d need an Office of Promotional Tie-In. I think $500,000,000 would get it kick started. Hey, why do we need zeros? They could just as well be tiny Target logos.

About The Author

Bob Wood hosts two blogs and one website. His musings on everyday life, filtered through a wry sense of humor are at http://www.woodsgoods.blogspot.com. His home theater news is at http://www.woodsgoods2.blogspot.com and his site devoted to guiding folks through the purchase and setup of Home Theater is at http://www.GreatHomeTheater.com.

Double Peppermint Schnapps on the Rocks

by: Kingston Amadan
Many years ago when I was young, attractive and a viable commodity on the dating market, I was employed as a bartender. Believe it or not, I actually went to "school" to learn this trade. I was living in Las Vegas at the time, and I decided to attend a local bartending academy (translated - you pay us and we'll get you a job as a bartender). Six years, 50,000 bottles of Bud Light and several hundred Captain and cokes later I finally hung up my shaker, but not before I learned a valuable trick ot two about meeting other singles at a club. The three peices of wisdom I feel safe imparting with are as follows:

# 1 Never go alone

#2 Pretend you don't care if you meet someone or not (even though we both know what you are there for, you slut) AND...

#3 Double peppermint shnapps on the rocks

OK, 1 and 2 are fairly simple to understand...but what's up with number 3, you ask?

It's simple, really. You've shown up looking like a million dollars (or $138.57 in my case). You make eye contact with the guy or girl you want to meet. You finally muster up the courage to go over and introduce yourself and then what do you do? Of course...you lean in and turn your head so as not to expose your future victim to the intoxicating mix of cheap beer and saliva your teeth are fermenting in. Why do you do this? You do it because YOU KNOW your breath is bad. How could it not be? Most mixed drinks, beer and liquors aren't doing your delivery any favors. So what's the solution? Double peppermint schnapps on the rocks. I remember vividly that one gentleman at a nightclub I worked at always ordered it, every single time he came in. Guess what...he never went home alone unless he wanted to. Let's face it, you wouldn't immediately dismiss a man or woman who slurred his or her speech while hitting on you but you would put the kabash on a bad breath encounter quicker than you could say "last call". No one likes to see someone at their worst, but to smell someone at their worst is far more disgusting. So the next time you go to the club looking for a romantic encounter, order the one drink that might help you out. If you really want to be safe, send one over to the table of the person you are interested in before you take that long walk over to make your case. Good luck and good breath.

About The Author

Kingston Amadan

A BadBreathOGram is an e-mail you send to someone who you want to know has bad breath but you do not want to confront directly. Give it a try. http://www.badbreathogram.com/.

Bad Breath Terminology

by: Kingston Amadan
We all know someone who has bad breath. Still, you may not be current on all the slang associated with this unfortunate condition. Not to worry, my friend. I am here to provide you with more than a few descriptive phrases to use when referring to recurring bad breath, also known as halitosis. This is not meant to be amusing, but rather meant to provide a public service to those who want to classify people around them who have bad breath without appearing to be out of the loop. The last thing I want you to do is blurt out that someone simply has "bad breath" as that can be an unforgiveable social faux pas in the wrong crowd. To be safe, please refer to this list describing the malady in more current terms.

When someone exhibits bad breath, it is now said that they are:

A) farting topside

B) leaking some limburger

C) melting the moustache

D) burning tires on their tongue

E) polluting the local environment

F) exploring the limits of personal space with every exhalation

Just think of how much more poignant these remarks will be than the old standard of, "so and so has bad breath". Now you too can appear "bad breath" savvy when reporting the condition. No need to thank me for this, helping others is what I do. I don't recommend that you make these comment to the offending person, as they might give the impression of a lack of tact on your part. Besides, telling someone they have bad breath isn't nearly as fun as telling someone else about them. Of course, no one would do this for the simple joy of gossiping about another's misfortune. Like me, I'm certain you would merely be passing along vital information in the hope that it would work its way around to the intended recipient. This way, you have absolved yourself of the serious responsibility of telling someone their breath offends and placed that burden not so squarely on the shoulders of a mutual acquaintance. Devilishly brilliant, in my opinion.

About The Author

Kingston Amadan

A BadBreathOGram is an e-mail you send to someone who you want to know has bad breath but you do not want to confront directly. Give it a try. http://www.badbreathogram.com/.

Balloon Animals

by: Michael Floyd
More then ever before, I have seen the rise in restaurants providing table side entertainment. While you wait to be seated, or for your meal to come, you can be entertained by a skilled magician or a fancy balloon animal.

This is wonderful. It provides the restaurant with a bit more time to get everything ready, it helps pass the time for the customers and the performers usually gets a nice tip.

As you have probably guessed by now, I am a performer. I twist balloon animals and cartoon parodies. They are quite wonderful. But I can’t help but wonder why I am tipped the same for a one balloon dog as I am for a 12 balloon monster truck that takes considerable amount of time. I understand that there are some who are only skilled enough to make a balloon dog. I think that there should be a difference in what he is tipped and what I am tipped.

What determines what someone is tipped? Is it the amount of skill they have at their craft? Is it how fervently they worked to please you? Or is it simply the lowest amount that you think you can get away with?

Well for those whose policy is the latter, I have bad news for you. Poor tipping leads to Balloon Flatulence.

About The Author

Michael Floyd

I have been twisting balloon since 1999. I entertain kids and adults through humor and my skills at folding latex into various shapes. I attended DeVry University to my detriment. I also work as a computer programmer.

http://www.ask-the-monkey.com

Fun Ideas For The Holidays

by: John Kinde
The holiday season is a great time to share some smiles and laughs! And holiday humor helps you develop a well-tuned humor radar.

1. Have a humorous gift exchange at your holiday party. This works great if you have a healthy humor climate where people use humor in a positive way.

2. Just before the holidays, encourage people to bring some of their favorite ethnic holiday treats to work or one of your group meetings. Coming from a Norwegian background, I'd bring rosettes, fatigmand and lefse.

3. Decorate a tree for the holidays with a humorous flair. For example, a car dealership could decorate a tree using car parts. If you travel a lot, collect fun trinkets from your trips to brighten your tree.

4. Save the holiday cards you receive this year and "recycle" them next year. Just cross out the sender's signature, sign your name, and mail it back to the person who gave it to you. You'll start a humorous tradition. I do not recommend sharing this humorous exchange with everyone you get a card from. Be selective!

5. Look for opportunities to take a funny photo of yourself, your staff, or your family. Then use it on a photo holiday greeting card. I've sent a photo card sharing my Halloween costume as a power-nerd.

6. Create your own customized gift wrap. For example, on a large-sheet photo copier you could make personalized wrapping paper decorated with family photos or pictures from your office.

7. Wrap a holiday gift in a "nest of boxes" (a small box in a larger box, in a larger box, etc). When the large box is opened by the recipient, the box inside is addressed to someone else. And the next box is addressed to someone else! The final box indicates who really receives the gift; a "musical chairs" style of gift exchange. A nice touch is to give a gift in the final box that can be enjoyed by the whole group. For example, in a family situation, the final box may have Mom's name on it, but contain a trip to Disneyland for the whole family. This is fun because everyone shared in opening the gift.

8. Make extra effort to guarantee that your holiday party is FUN. People won't remember a chicken dinner a year from now. But they'll always remember when they've had a great time and spent the evening laughing together. Your investment making sure the event is entertaining gives you great returns in goodwill and valuable experience in the planning process.

9. Assign a committee to prepare some holiday fun. Write a script filled with humor about your company and people you work with. Write a song parody of one of your favorite holiday tunes which is a tribute to your staff. Present it at a holiday party, or post it on a bulletin board in your office.

10. Remember the true sprit of the holidays. Tis the season to be jolly! Decorate your face with a smile and share it with others.

About The Author

Copyright 2005 by John Kinde

John Kinde is a humor specialist who has been in the training and speaking business for over 30 years specializing in teambuilding, customer service and stress management. Free newsletter and articles are available at http://www.HumorPower.com.